Whether you’re working with a small business or you have an idea for an ecommerce site, you’ll find that there are a lot of ways that you can implement modern technology into your projects. One of the many options that you will find is that of building a website, and that’s the standard solution that most people look for. With the power of just one domain, you could reach the masses in a whole new manner, and promote just about anything. For some, this type of freedom allows them to make a living through blogging, sales, and even affiliate marketing. Once you have a site set up, you will need to think about advertising, but not just in terms of costs, but how to get the most traffic to your page.
Good and Bad Traffic
Every website on the internet will have to worry about traffic generation at one point or another. The easy route to get people to see your site is to seek out low cost, cheap solutions. Some of these will put your site into a rotator and just spin your page to viewers that are going to look at it for a few seconds and then click to another page. Others will just send a constant stream of robotic hits to your page and boost your ego. This is not a good idea, because you will not get any conversions.
The other option that you will want to look into is a good form, and it’s SEO. SEO stands for search engine optimization and it is a series of elements that can work towards getting your site organic traffic. When you have an organic influx of visitors to your site, you will be able to not only get conversions, but you will also see a great deal of interest in whatever it is that you’re promoting.
Should You Care About SEO?
There are some people that are skeptical about using this type of marketing to their advantage. At first glance, you may not want to work with optimization strategies, especially if you’re not sure how to implement them correctly. There’s a lot of different ways that you can go about moving forward with this type of optimization, and it’s not going to be easy if you don’t know what you’re doing. It’s best not to try and go the DIY route when it comes to this, but rather hire a professional SEO firm to take the burden away from your shoulders.
The short answer to the initial question, is yes. You need to care about this because you want to be featured within the ranks of search results. Whenever anyone searches for a keyword that is related to your site, or industry, you should be listed amongst the top competitors and pages. If you’re not listed within the search results, you will not be able to gain any organic traffic, and over time, you will find that your traffic is abysmal. Without traffic, a website dies and business fails.
Internet Marketing (The Bigger Picture)
SEO as it is now, is only a small part of the bigger picture that pertains to internet marketing. You want to combine optimization strategies onsite, and offsite as well as build links, connect social media, build content, and generate proper PPC campaigns as well. The more you work within the different arms of marketing online, the higher the likelihood you will get serious traffic to your site.
It’s not a good idea to only work with one aspect of marketing, as there needs to be a balancing act. The more you can balance your efforts of promotional consideration, the more likely your site and brand will stay relevant on the web.